Paid Partnership: A New Opportunity For Influencer Marketing Agency India

For the average user, Instagram has become a massive hub of social networking, where almost everything is available. This has made authenticity a challenge for them. During the pandemic, influencer marketing agencies in India are spending over 15 cr INR on influencers to promote a brand. 

That’s an immense amount to invest! But why are they investing? If it doesn’t sound authentic? 

The paid partnership is the answer; it has become the most valuable Instagram tool or feature for influencers and customers. These paid partnership programs help customers to differentiate between authentic posts and paid ads. And influencer marketing India has a better way to advertise and promote the brand. 

How Paid Partnerships Help The Influencer Marketing Agency India? 

Today, every second business is getting on social media knowing the importance of influencer marketing and social content creators. The business has allowed the influencer marketing agency to brand its products or services on Instagram. 

• A sense of Authenticity 

Here, the question of transparency arises! Therefore, to stay an authentic and valued brand on Instagram, Instagram has come with the gift of paid partnerships to add a greater value in the mind of brands as well as their customers. 

• Targeting new audience 

The paid partnership has come with the clarity of sponsored ads and authentic posts. The idea of paid partnerships has many features to target and introduce the brand to a newer and wide audience. 

You can now advertise your client’s brand by collaborating with different influencers and letting them create an official paid content. Influencer marketing agencies can benefit both the parties involved in their project or campaign; the consumer and the brand. 

• Brand Content Ads 

According to Instagram, 68% of people visit accounts to meet or find creators. That’s why brand content ads are a cash-in-on opportunity for the creator, influencers, and also the top influencer marketing agency India. Brand content ads have the right tools integrated for a campaign’s smooth promotion and advertising. 

Further, branded content gives influencer marketing India the power to motivate creators and influencers to produce more organic branded content posts on their feeds and stories.

• Insightful 

Paid partnerships are worth the weight of gold for Influencer marketing agency India. Creators and brands will receive detailed performance insights on a particular post or sponsored ads and stories. Including the reach, impression, demographics, and engagement of the user base followers and Non-followers.  

Brand content Ads also allow them to measure how many users’ favorite posts. These insights analysis can better understand your audience and the creator’s content to have organic growth. Brands can add paid partnerships into their influencer marketing strategy to promote their messages and spread awareness. 

How To Set Up Your Instagram Paid Partnerships?

Starting Instagram paid partnership is not rocket science. Influencer marketing agencies or businesses can easily access and set up the ads. The first thing to do is to get approval from Instagram as a partner. And after that, you’re ready to explore the business settings. 

Find branded content approvals in the list, and click “require approvals” to enable the influencers to post paid ads for you. After the approvals, you’re done and get notified every time your influencer posts. You have all the control; you can either remove, tag, or approve any sponsored post created for your brand.  

To Sum Up,

Paid partnerships are the big picture and golden opportunity for influencer marketing agency India to boost leads and ROI through effective campaigns. New content will stream daily for the users, and agencies are getting refined features with better controls and smooth functioning.